2014 EXHIBITION DESIGN +, Beijing
J.MAYER.H und Partner, Architekten
Location: F1, Beijing Gehua Tower, China
During Beijing Design Week 2014
2014 EXHIBITION DESIGN +
The exhibition architecture designed by J.MAYER.H for “2014 Exhibition Design +” during “Beijing Design Week” explores the subject of presenting projects in a novel manner. The mobile and changeable exhibition sculptures engage one another in spatial dialogue by integrating presentations of various selected works by J.MAYER.H. The order in which the sculptures are set up within the exhibition are deliberately left open, the exhibitors are given a « space for opportunity » allowing for flexible adaptation to unforeseen demands on utilization or changing locations. The exhibition’s changeability opens up intriguing constellations and invites the visitor to think over the conventions of customary presentation in a static context while exploring new ways of exhibition presentation.