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THE POWER OF BEIGE - Galerie Judin, Berlin

Group Exhibition “How soon is now” during Art Week Berlin

Initiated by Frank Barkow, Arno Brandlhuber and Sam Chermayeff

Showing works of: Ludwig Leo, J. Mayer H. with Marc Kushner, Barkow Leibinger, Sauerbruch Hutton, June-14, Arno Brandlhuber, Jesko Fezer, Christoph Gengnagel, Gonzalez Haase ASS and Something Fantastic

Jürgen Mayer H. with Marc Kushner
Team J. MAYER H.: Jesko M. Johnsson-Zahn, Wilko Hoffmann, Paul Angelier

Date: September 13th – October 15th 2014,
Location: Galerie Judin, Potsdamer Straße 83, 10785 Berlin

Photos: Ludger Paffrath

How soon is now

An exhibition by a group of 12 Berlin-based studios of architects, designers and engineers revisits some themes of the legendary exhibition This Is Tomorrow, held at the Whitechapel Art Gallery in London in 1956. Given the range of contemporary social, economic and ecological issues in combination with the acceleration of technological change, we are positioned in an inclusive and complex time. If yesterday’s tomorrow is not today, how soon is now? What values and possibilities can we imagine with a more speculative approach that is unburdened by the constraints of everyday practice? Through spatial interventions and manifestos, the exhibition will discuss what today’s sensibilities and needs might be and where they might be leading. Speculating in antagonistic collaboration.

The power of beige

Colour in architecture is always an issue. From historically moral, political, and hygienic colours to the highly charged whiteness of modernism, colour has polarised architects for centuries. Only the natural expression of materials escapes the dilemma of colour, and there is only one colour that embodies the pleasant and non-disturbing qualities of nature: beige. The installation displays text, sculpture and found reference projects about a monochrome future.

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